London Wishes

London Wishes is a travel planner and biographer. They help organize exciting, life-affirming trips for their clients, while also highlighting possible vacation opportunities as they narrate their personal travel experiences on YouTube.

The design of the logo is intended to embody feelings of refinement, fun, and adventure. Refinement is achieved primarily through the fluent handwritten script of the Wordmark, as well as the weight of the linework used across the entirety of the logo, Rather than a more traditional mode of travel, the Logomark hints at the more romanticized feeling of flight by utilizing an air balloon at its center. The mark itself is executed in a highly illustrative manner, which works in tandem with the Wordmark to provide an almost storybook feel that alludes to the light-hearted, whimsy-side of travel that the company would like to impart to their clients. If a traveler is the main character in their adventure, then London Wishes takes on the role as author of that story.